The great generational shift

The Boomer Business Bomb

Baby Boomers own 40% of all U.S. small businesses and franchises. Here is what happens to America as the generations turn over.

MBA Stack · Infographic
01

Boomer-owned businesses are thriving

2.3Msmall businesses owned by Baby Boomers
35%have operated for 10+ years
3 in 4are currently profitable
25Mpeople they employ

Top industries for Boomer-owned businesses

share of businesses
Business services 13%
Retail 13%
Construction / contractor 12%
Residential & commercial services 9%
Food & restaurant 9%
Up to 1 in 3 Americans rely on income from a Boomer-owned business.
10,000

Baby Boomers retire every single day.

03

What happens when the owners retire?

58%of small-business owners have no succession plan
75%of them say it’s because they still enjoy running it
45%of Boomers have no retirement savings at all

Why selling is harder than it looks

  • Retirement is getting more expensiveHealthcare for a retired couple has climbed 88% over 20 years, to about $300,000. Long-term care costs are up as much as 60% since 2004.
  • Most firms are too small for private equityIn 2018, PE firms sat on $600B of uninvested capital — a 34% jump from a decade earlier — but rarely look at Main Street businesses.
  • The M&A market whipsawedGlobal M&A fell 16% in 2019 to its lowest since 2016, then U.S. deals rebounded 55% in 2021 to a record $2.9 trillion.
  • Millennials rarely take over the family businessMore career options, a desire for flexibility, and a pull toward tech, healthcare, media, and operations.
Golden years, golden opportunity
  • Established, profitable businesses with loyal local customers
  • Buying one can beat starting from scratch
  • Owners want a reliable successor who keeps their staff
$72.6T

in wealth Boomers will sell or pass on by 2045 — 2× a decade ago, and 3× U.S. GDP.

05

The great wealth transfer

$68Texpected to pass to adult children
$11.9Tto charities — 14% of the total
$220Kaverage per Gen X / Millennial

What that inheritance creates

  • A wave of new real-estate investors
  • Buyers for big-ticket items
  • Fresh clientele for financial advisors and banks